Business-travel-focused travel platform Onriva may not have the industry's highest profile, but it launched five years ago and reports inventory from more than two million travel suppliers and wholesalers. Chairman and CEO Vajid Jafri said he wanted to enter the industry with a splash, not a ripple.
"We've been around for five years, but nobody hears about us because I don't do interviews," said Jafri, who previously was founder and CEO of air ticket consolidator Mondee. "We were still in stealth mode, and we just wanted to stay under the radar."
Over those five years of stealth mode, which Jafri at last week's Phocuswright Conference said now is ending, Onriva has worked to build what Jafri called a "model of abundance" in content for business travelers. Basic access to the marketplace is free, though it requires a sign up for membership, and the platform has paid membership levels with amenities including cash back on bookings, specialized agent support and reporting.
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